PRODUCT DESIGNER · SAAS & AI PRODUCTS
Hi, I’m Anastasiia. I craft data-heavy products that make sense.
3.5 years with US startups across B2B, B2C, and SaaS, taking products from MVP to scale. I like the dense parts of a product: data visualization, admin panels, and flows with many user roles and edge cases.
Open to remote product roles
01 / EXPERIENCE
Where I’ve worked
A few startups, a lot of dashboards, and one habit: owning the problem from first question to final handoff.
2024-2026
AskHumans / Product Designer
Led the redesign of 50+ product flows for an AI-powered B2B SaaS platform
Designed tables, charts, permissions, onboarding, referrals, pricing and subscription, and admin panel flows
Covered edge cases, error and empty states, 404 and help pages
Built and maintained the design system and guidelines, and ran design QA on 10+ flows
B2B SAAS / AI / DESIGN SYSTEMT / DATA VISUALIZATION / ADMIN PANELS
View case
2026-2026
Blue Butterfly / UX/UI Designer
Redesigned pricing, and payment logic for an AI-powered B2C SaaS product
Designed complex onboarding for 4 different user types & multiple use cases as well as referral program
Redesigned login and sign-up, prepared developer handoffs, and audited navigation and 30+ page layouts
B2C SAAS / AI / ONBOARDING / REFERRALS / PRICING
View Figma file
2023-2023
Luman (ex Trudo) / UX/UI Designer
Designed an AI-powered workflow automation web app for desktop and mobile.
Led competitive analysis of 5+ competitors to inform design decisions
Designed canvas, chat, nodes, and branching, in light and dark modes
Built Webflow landing pages with mobile adaptation
B2C SAAS / AI / WEB & MOBILE / WORKFLOW AUTOMATION / DESIGN SYSTEM
02 / SELECTED WORK
Serious problems. Thoughtful pixels.
Case studies
Real screens, real data, and the edge cases that took the most thinking.
AskHumans— B2B SaaS from MVP to scale
Rebuilt the navigation, insights, dashboard and AI assistant of a voice-feedback platform used by the World Bank, NED's Club, and others.
B2B SAAS / DASHBOARDS / ONBOARDING / AI CHAT / DESIGNN SYSTEM
AI in this project: Figma AI, ChatGPT, Claude
Read case study
BVR Bank — Research-led fintech UX
Research-led UX for a bank where only 18% of users were active, validated in testing and with the CEO.
FINTECH / UX RESEARCH / MOBILE
AI in this project: ChatGPT
Read case study
Plantrum— Research-led e-commerce UX
Redesigned a small shop’s website to grow revenue: a plant-finder quiz, care guides, and tree-tested navigation.
E-COMMERCE / RESEARCH / UX/UI
AI in this project: ChatGPT, Claude
Read case study
03 / SMALL THINGS, SHARED FREELY
Free Notion templates for designers
I build templates that make a designer’s week easier, and I share them for free. No catch, just a way to give back to a community that taught me a lot.
FREE / FREE / FREE / FREE / FREE / FREE
FREE / NOTION
UX competitor analysis
Analyze UX competitors: categorize them, compare parity and differences, run a heuristic check, and do a SWOT.
FREE / NOTION
User interview
Run user interviews, from setup and script to transcripts and insights.
FREE / NOTION
User persona builder
Build user personas from real research: goals, pain points, and behaviors in one place.
04 / THE PERSON BEHIND THE PIXELS
A bit more about me
Designer, human, curious by default.
I’m Anastasiia, a product designer from Ukraine. I got into design because I got infatuated with creating website in my university as a additional web design course. What keeps me here is seeing businesses scale. Outside of work, I love traveling, going out for matcha with my black pug George. I visited more than 13 countries almost all by myself. I also lived abroad. I’m looking for a product team where I can challenge myself with complex flows and edge cases, and where I can own something end to end.
CURRENTLY
Obsessing over newest AI tools and exploring them
05 / HOW I USE AI
Here’s where AI fits in my process, stage by stage.
01
Plan research
ChatGPT · Claude
Structures my research and helps me prepare questions for business interviews, user interviews, and surveys.
02
Analysis
Dovetail · Granola
Helps me record conversations & analyze videos, voice recordings and transcripts to find patterns across them.
03
Idea generation
ChatGPT · Claude
Turns findings into user stories and user flows, and helps me generate design ideas, personas, and other artifacts.
04
Prototyping
Lovable · Uizard
Rapid prototyping, to get something testable fast.
05
Testing
Maze · UXTweak
Tests prototypes with real users.
06
Design
Framer AI · Figma AI
Framer AI for landing pages, Figma AI to create streamline the final designs for handoff.